Research/Blog
How to Transform your Simple E-mail into Super E-mail?
- October 28, 2017
- Posted by: CellStrat Editor
- Category: Artificial Intelligence Machine Learning
![](http://learning.cellstrat.com/wp-content/uploads/2017/10/E-mail.jpg)
Being a Digital Marketer, you’re probably already using email as a campaign tool for telling your customers about your products and services. Earlier there was simple mailing to any database one could get their hands on. Next companies started segmenting them as per their behavior on emails. With advent of modern technologies, new techniques have come but not many are aware of these. Thus, even today, the focus on customer segmentation is exploding.
A study conducted by MailChimp of 11,000 segmented campaigns sent by roughly 2,000 users found that segmented emails garnered impressive stats.
In comparison with non-segmented emails, segmented emails saw:
14.31% more opens
10.64% more unique opens
100.95% more clicks
4.65% fewer bounces
3.9% fewer abuse reports
9.73% fewer unsubscribes
In spite of the above, I have some good news…and some bad news:
The Bad News: You’re probably throwing away money and time with “traditional” customer email segmentation. This technology, until recently, might have been considered “robust.”
The Good News: Over the last 18 months a revolutionary shift in email marketing automation has taken place. It’s not just making the segmentation process easier- it’s revolutionizing it completely.
There are more sophisticated, elegant ways of making your communication more relevant… what if:
- You never had to worry about customer segmenting again?
- Every user received a personalized email that already accounted for thousands of variables that are cross checked against other users and historical trends?
- These 1:1 emails sent to users could double conversions for even the best Digital Marketer… at minimum.
- Product recommendations weren’t based just on products you’ve tagged as related; what if recommendations were based on sophisticated trends for every other variable and all user behavior too?
What does it even mean to convert e-mail to Super-Email that “drives superhuman revenues?”
There’s a “secret” tool that the best email marketers are keeping all to themselves. It can be summed up in two words i.e.
Artificial Intelligence(AI)
Most email marketers feel their vendors and current tools have AI enablement as well but 99% of these companies aren’t using REAL artificial intelligence.
Here’s why:
- Most don’t even have a data scientist on staff (you may search on LinkedIn)
- Most of their “AI” is just a one-off trigger, not taking into account a user’s behavior across all variables and criteria
- These trigger campaigns aren’t self-calibrating or self-optimizing…let alone in real time.
Ultimately, real customer segmentation using Artificial Intelligence does all of these things. Essentially, you’re providing content and letting the artificial intelligence do the rest.
Difference between simple segmentation and Artificial Intelligence enabled segmentation can be summed up in following table:
Sl. | Simple Segmentation based Marketing Automation | AI Enabled Marketing Automation |
1. | Automates repetitive tasks and executes customer segment level messaging | Helps in customer level personalisation across online channels |
2. | Impact on business: 15-20% | Impact on business: 25-100%+ |
3. | Rule based, people led solution | Machine led independent solution |
4. |
Slow due to post mortive segmented messaging |
Fast, due to real time personalised messaging |
Would you like to adopt AI enabled automation for your marketing campaigns that can bring almost immediate business impact of 25-100%? We can help you in achieving these results. Contact us to help you revolutionize your revenues.